Challenge

Power2 are a charity who unleash the power of children and young people so that they can build happy and fulfilling lives.

Their Power2 Energise programme is a 16-week programme that supports children and young people to get active, learn leadership skills and inspire a love of physical activity in primary school-aged students whom the young people are paired with and mentor.

They approached me to overhaul the programme workbook, they needed it to feel less like a school workbook and feel more engaging and fun to complete.

Solution

The first stage of the project was creating three look and feel concepts for the workbook. Each comprised of a moodboard, icon style examples and graphic equity examples, followed by a sample cover design and spread design. These styles were tested with the young people in a workshop and their opinions were collated and used to develop and refine the look and feel.

After two rounds of development to the look and feel, we proceeded with the first full design of the workbook, which was 60 pages long. The defined style used photography of notebooks, post-it notes and stationery to give a layered feel that is reminiscent of completing a scrapbook. This contrasted with simple hand-drawn iconography that felt immediate and casual. A second icon style was defined for more serious subject matters, these icons were more geometric in appearance.

Result

The workbook was delivered on schedule and within budget.

Testing the look and feel concepts with the young people was a huge success as it meant they were invested in the process and were thrilled to see their feedback incorporated into the final version. The client said ‘their feedback was glowing. They absolutely loved it – particularly the icons’.

Deliverables

Creative concept
Brand development
Graphic design
Illustration
Iconography