Challenge

Mighty provide accountancy services for one-person limited companies and small agencies. They specialise in working with businesses in the creative industries and other professionals such as IT contractors and management consultants. Mighty’s online platform streamlines many of the processes that take up a lot of time for these businesses, like categorising transactions and creating invoices. 

I had been a client of Mighty’s for around two years when they approached me to develop their brand, so I could already attest to how they blend modern technology with a human-centred and personal touch.

Their problem was that their existing brand didn’t communicate their personality; they felt it was too much like a generic tech start-up and wanted to convey that Mighty are not traditional accountants.   

Solution

I first worked with the founders to understand their company and their vision for the future of Mighty, using a branding questionnaire to gain deeper insights.

I then developed two brand development routes; both with their core personality at heart, but with different visual directions. These included logos, colour palettes, typefaces, icon style, illustrations, brand equity and photography direction.

After a couple of rounds of development, I created a suite of all their finalised brand assets, so they could easily roll the brand out across their platforms, and I am now working with them as they develop and refine their website in the new brand.

Result

The client was incredibly positive about each round of designs, providing timely feedback that kept the project moving forward. The project timeline was around two months from initial kick-off and briefing call, to final delivery of the brand assets. Within the final assets I provided condensed 11 page brand guidelines, for the Mighty team to easily refer to when creating branded materials. 

The client provided the below testimonial: 

Deliverables

Logo design
Icon design
Illustration
Brand identity
Brand development