Challenge

The British Toy & Hobby Association (BTHA), a membership organisation who campaign for toy safety and legislation change, reached out when they needed support to launch their new brand.

The project was already underway and they needed guidance to design a revised logo, consolidate the new brand, and activate it across their channels.

Solution

The key remaining asset the BTHA needed support with was their logo. I worked with them to refine their brief and understand their brand journey so far. I then created new concepts and worked on several rounds of development until we were happy with the final result. 

When the logo suite was finalised, I worked with them to develop their brand guidelines and ensure they were easily interpreted by their team.   

I then helped them activate their new brand, creating a suite of toy themed illustrations in their new style, anniversary logos, awards badges, report templates and stand designs for an exhibition.  

Result

The initial brand project was delivered on deadline and budget – result. 
The timeline we established for each round of feedback and development gave us a structure to follow. 

I am honoured that BTHA have returned to me for many jobs since the initial brand project, and we have worked in close partnership.

Deliverables

Brand development
Brand identity
Graphic design
Illustration
Report design
Presentation design
Infographics